They “Heart” PR, What Do You “Heart”?

Image Credit: "XOXO" by PaPeR.cLiP

In honor of valentines day, Jennifer Dublisky, assistant director of public relations at Widener University and member of PRSA Philly News Committee, decided to ask PR Professionals exactly why they “heart” their unique profession in an article entitled Why I “Heart” PR: Five PR Pros Weigh In.

Opening with “In Philadelphia it’s still cold at this time of year, but you may have noticed a specific warmth in the air this month,” the article initially reminded me that it’s still freezing cold some places, while I’m sitting at my desk looking out the window at the palm trees swaying in the sunshine. Eighty degrees in February is one of the main reasons why I love going to school in Florida.

Anyway, the “specific warmth in the air” is referred to as Valentines Day, a holiday where people everywhere express their love to one another. However, Dublinsky wanted to find out about a different kind of love–one for Public Relations. The five reasons why Public Relations has become her and her fellow professionals sole mates are as follows:

1. Influencing an Audience

Dublisky asked Meredith Z. Avakian, a public affairs specialist from DuPont Co., about why she loves her influential position in the company. Avakian says that “From writing talking points to coordinating global leadership calls, I am able to influence how key messages are received.” In addition, she has the ability to reach so many groups of people since she is responsible for “providing communications support for senior leadership.”

2. Connecting With People

In order to influence others, you need to form a connection. Jennifer Miller, founder of Loudseed Creative Marketing, said “There’s nothing more satisfying than to help my employer or a client create a powerful message that resonates with the public and the media.” She loves that PR is all about connecting people, companies, and ideas, as well as building meaningful relationships.

3. Teaching the Future

After making connections, PR pros like Gregg Feistman, assistant professor of PR at Temple University, enjoys the ability to teach others how to use PR. He said that he loves “the idea of being able to hopefully make a difference in a student’s life and give something back to the profession. There’s nothing more rewarding to me than when a former student says they learned something from me, and even better, when what they learned helps them succeed in what they want to do — whether that’s get a job, or go on to graduate or law school.”

4. Learning Something New

While PR professionals can certainly teach, they need to learn in order to do so. Jennifer Lee Sludden, public relations coordinator at White and Williams law firm said that “Whether it’s a favorable decision for a client or a new law that’s passed, I have to always be thinking about what would appeal to a larger audience. It’s challenging and invigorating.”

Professor Fietsman added that as a professor, he loves to learn from his students. He said “You’re always learning something every single day in PR…it’s never static.  Business, the media, politics, its all constantly changing and challenging us to keep up and develop new approaches.”

5. Communicating a Story

People are constantly telling stories and Public Relations is an outlet to share these stories. Dublisky said that “No matter if you work for an agency or are in corporate communications, at some point during your career you will write a pitch, an article, or a release about your client or company, and it will be your chance to tell that story.” PR professionals love to be the mediators to help you communicate any story.

PR professionals know why they love their field, but do you know why you love yours? This February, sit down and figure out just why you “heart” what you do; if you’re a college student, this may help you to figure out the field that’s right for you.

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Stop Thinking So Much! Live Like A Kid Again

Tim Tyrell-Smith is the author of a blog entitled Tim’s Strategy, which gives people ideas for successful job searching. In his blog, he acts kind of like a life-coach, giving his readers new ways to change their lives and live, well, happier.

I recently clicked on a post by Tim because of it’s interesting title: “How To See The World Like A Child Again.” Within this short article, he uses easy language and short sentences to describe the ways in which adults think, and children do. Tim begins by stating that all of us would love to see the world through untainted eyes once more–and then gives us five ways to essentially recharge.

Image Credit: "Happy" by daystar297

His first is to spend less time planning and thinking, and more time doing. I loved this idea because I think that people so easily fall into the habit of over-thinking things, especially if you’re a female, and you forget that when you were little you just went for it! Maybe we should all learn to follow our hearts and do exactly what we want to do.

Tim’s next point was for us is to stop judging our own plans. He says to “Do smart things, yes, but allow the act of doing them to happen without self-criticism.” This means that we have to try and make good choices, but learn to be content with those choices, rather than criticizing ourselves for potentially making the wrong decision (it’s not like we can take them back). If not, we may fall into a negative cycle of self-judgment which isn’t that much fun.

Thirdly, the author wants us to plan some play time–this may sound silly, but hey, no one is superman and can keep going without any fun, they’ll just run dry. He then gives us a website for 101 things to do while in transition.

His fourth point is important because it gives our minds time to relax and unwind. Tim says “plan some down time,” not a nap, but time where you’re unplugged from your phone, laptop, and to-do list. Your brain can actually be more productive when you’re not forcing it to think about something specific, so this is a great way to “unplug.”

Lastly, he urges readers to take small risks. He tells us to take a day and say yes to everything, just to see where it leads us. I think that this is a cool idea because it may lead you into a new situation or a new idea without really trying. Tim also says that it builds confidence and momentum–and who doesn’t want that?

To learn some more life tips, visit Tim’s blog!

-Emily

Spelling Makes all the Difference

Recently, I read a short article on Ragan’s PR Daily by staff writer Lindsay Goldwert about the spelling error emblazoned across a tunic made by the clothing company Wet Seal. The huge silver lettering on the shirt says “If Your Single, So Am I.” The spelling of the word your, which should have been the contraction/combination of you and are– you’re, was supposedly intentional. But why any company would want to broadcast it’s lack of spelling skills blows my mind; I wouldn’t want to wear a shirt that has such a thoughtless error in giant letters across my chest. That would pretty much make me look ignorant. Therefore, I decided to compile a short list of ways to avoid grammatical errors on blogs so that you will have more readers interested in the things that you post.

  1. Write your post in a separate document such as Microsoft Word or Mac Pages before you post it directly into the ‘add new post’ composing section. This will automatically spellcheck your post and allow for fewer errors.
  2. Read and re-read your post OUT-LOUD! So many people just read through their writing once (in their head) and think that they have no errors. Start reading your posts out-loud and you’ll see how many more errors you catch.
  3. Last, but not least, ask someone to quickly read over your posts for you before you publish them. I’m sure that you know someone who can glance over your writing–a parent, friend, roommate, et cetera. And you’ll be surprised when they point out errors that you failed to see. This is because you know what you want to say in your head since you’re the author, so you’ll often fill in words when they really aren’t there!

Hope these tips will help you to spell better and look, well, smarter! -Emily

oh and here’s a few funny errors…

this is wrong in many ways

anyone up for some breakfast?

guess they're doing this over...

are you really that awEsome?