Social media is rising in popularity because it allows and encourages feedback; whereas traditional media merely provides content that one cannot interact with. People love to share their own opinions and ideas, especially over the internet, because that means that the whole world can see them. Social media sites can purely be used for fun, or to help a business rise above their competition. For college students, social media is hardly deniable.
Facebook and Twitter are especially popular outlets of social media for my generation because it’s entertaining and accessible–I mean how many college kids don’t have their own laptop at their fingertips? On Facebook, you can easily make comments, like or dislike posts and photos, share ideas, and join various causes and communities. In addition, you can stay in touch with friends from home, while also keeping up on whats happening at school. If you want to know someone better, just add them on Facebook, and if they regularly use it (which is at least once every few hours for any college student), then you’ll discover all you ever wanted to know about them and probably more. Twitter, on the other hand, has basically become another form of texting called “tweeting.” Like Facebook, you can tweet statuses, funny comments, and use tags to identify numerous people and ideas. For myself, I use my twitter account to talk to many people on campus at the same time; after all, I can tag more than one name in a tweet and lots of people get their tweets sent to their phones.
Without social media, college students would not have the opportunity to bond as much as they do. With sites like Facebook and Twitter, we have the ability to quickly share our thoughts and see how others react to them. Our relationships with other students continue to grow even though we may not be physically talking to them throughout the day.